Digitalized product shelves change the conventional advertising in retail outlets

ALTUM RETAIL specialists have recently implemented one more „game changing“ project. This time together with „Husqvarna“ – a supplier of professional equipment for woods, parks and garden, we have installed digital shelf displays at one of „Husqvarna‘s“ partners shops. ALTUM RETAIL engineers have designed and manufactured special holders, as well as recommended professional 10“ inch Samsung displays for this project. Theses TV displays are especial because they turn on and off automatically and the content is played via internal media player, which is very convenient for a client as it allows to control the content of many displays at the same time. During this project there were more than 30 professional Samsung displays installed at various „Husqvarna“ partners‘ shops across Baltics.

Digital TV displays – is a great way to improve retailer‘s in store communication, enhance customer‘s shopping experience and to increase brand‘s awareness. In the shelf displays you can show various content such as with manufacturers‘ or product related videos, special offers or discounts depending on your marketing goals. Increasing popularity of digital shelf displays at retail outlets show that retailers more and more often choose digital, modern tools over conventional, printed media.

About Husqvarna Group – is a global leading producer of outdoor power products and innovative solutions for forest, park and garden care.

 

 

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Ernestas Kuprinskas