How Danish military use scent systems to create more realistic training

“What we’re really missing is the smell of blood” The Aalborg Logistic Regiment is employing new, stinky methods to educate nurses about the harsh realities of war. By Erik Holm Two Danish soldiers are lying severely wounded in the sand. They writhe in pain and scream for help. Both have been hit by an explosion,…

Presentation of new Coca-Cola marketing strategy at the Login 2016 conference

This year on May 5-6, Vilnius hosted the largest technology and innovation festival in the Baltic countries Login 2016. This year’s conference brought together over 60 start-ups from Latvia, Estonia and Lithuania, and investors from around the world – starting from the United States and ending with Japan. The event also provided the possibility to…

Shopping center with an exceptional odor

BIG Vilnius is a small and cozy shopping center, located a bit further away from the city center. There one can find footwear, clothing, cosmetics, children’s goods and food and beverage stores. This shopping center is one of the places where the odor system is used in order to attract more customers and become more…

Water Park with exotic fragrances

Vichy Water Park, established in Vilnius in 2007, is currently one of the most popular water parks in Lithuania and allows having fun for 1500 users at the same time. The park is equipped with nine most modern and impressive attractions in the Baltic countries, and one of them – Cry of Maori – is…

How the scent marketing can help to create pleasant impressions for supermarket visitors

In January, one of the Lithuanian shopping centers held a special event for the great season sales. The event, which lasted 3 days from Friday till Sunday, was dedicated to the topic of flowers, and a particular odor system was tested there. While walking through the shopping center, customers could smell a light aroma of…

Exclusive scent for your wedding

This year, on February 6-7th at Radisson Blu Hotel Lietuva conference and events center was held the 8th annual exhibition “Our Wedding”. It aims to present the main novelties and trends of wedding and events services to the largest possible number of potential buyers and customers; and to create possibilities to provide special offers, get…

Scent of a Hotel Brand

Can scent really be used as an extension of hotel branding? Mark Davis, Director at Me & Dave, reveals the power of smell for hoteliers. We all know that smell can affect our feelings, whether it’s a loved one’s favourite perfume, the smell of fresh-baked bread in the supermarket, or a candle in a spa.…

The way to increase sales – Scent marketing!

Many of its customers would never suspect it but the smell of baked bread wafting down the aisles of a Brooklyn supermarket is anything but fresh. Sure, the store in question, Net Cost, sells bread. But the enticing smell is entirely artificial and originates from the air vents, not the bakery ovens. The supermarket may be…