In January, one of the Lithuanian shopping centers held a special event for the great season sales. The event, which lasted 3 days from Friday till Sunday, was dedicated to the topic of flowers, and a particular odor system was tested there. While walking through the shopping center, customers could smell a light aroma of white tea and thyme, which has been carefully selected by specialists and adapted to the chosen event’s floral topic.

According to the visitors, smell was strongly felt as soon as they entered the supermarket and not only helped to create a festive mood, but also harmoniously matched with other flavors in the shopping center.

This special event for seasonal sales was organized by a full cycle advertising agency UAB Peppers. The company offers a wide range of advertising services from a public relations creation for companies to a variety of events for organization branding or the development of video commercials. The company’s implemented projects list includes JP Chenet, Jacobs 100 years, Ozas Christmas Kaleidoscope and other projects.

“In order to draw the attention of visitors of the shopping center we have tried to create an unusual environment for winter that would be soothing, relaxing, but at the same time would evoke the feelings of sophistication and luxury. A floral topic was perfect for this purpose, so we had chosen a light citrus scent, which matched with it. We have had a lot of visitors’ reviews about pleasantly refreshing environment smell, so we hope to use this marketing tool in the future as well,” said manager of UAB Peppers Marija Maračkova.

Before choosing the right scent for the creation event’s mood, manager of UAB Peppers consulted with the biggest odor marketing services provider in Lithuania UAB Altum Retail. The company is the only representative of Scentair in Lithuania and Latvia, which is well-known worldwide as a producer of distinctive odors for business premises. The company is perfuming such customers’ premises as “Kempinski”, Kaunas shopping center “Akropolis“, “Olympic“ and “Tornado” casinos, “PC Big” shopping center and others. In its palette of odors, company has over 1,500 different scents and can offer individually selected aromas for every business – from mild smell of citrus, green and white tea, bamboo and lemongrass to intensive smells like cedar, sandal wood, lavender or cinnamon. Also, it is possible to choose from non-traditional flavors such as popcorn, fresh pastries, coffee or pizza scents.