UAB “Kotryna” is 20 years existing and currently the largest children’s goods selling retail chain in the Baltics. The company owns such brands as Vaikų pasaulis, Žaislų Planeta, Chicco, Kidz One and Kotryna. In one of the Žaislų planeta stores, together with SAMSUNG we have installed professional screens to display the desired content.
“In 2013 the shop has undergone a complete renovation; therefore, its facade needed some non-traditional solution for the displaying of desired information. Thus, we have chosen your proposed professional Samsung screens with at that time offered free software “Magic Info”, – commented regional head of UAB “Kotryna” Aidas Čepas.
Before choosing Samsung professional screens, store managers indicated that it was important to objectively and quickly convey the desired information about their products and their unique characteristics. It was also intended to save funds, which were designated for the press and transportation services.
Easy and fast generation of content
Another of the reasons why professional Samsung screens were chosen for displaying of desired information is easy and fast generation of new content. According to the regional manager of UAB Kotryna Aidas Čepas, creation of a new content for specific item or group of items normally takes up to 4h and it gives them the flexibility and freedom to convey the desired information, here and now. As for the content of the information itself, exceptional characteristics of the product or other nuances that cannot be seen by simply holding the product are usually displayed.